Showcasing two different campaign directions, the goal was to highlight the creative freedom that the new ASUS computers bring to the consumer.

In one campaign, this was done by using stunning video content half-in and half-out of the laptops, showing how the lines between what you experience and what you create get blurred, and how you can see new opportunities.

In the other campaign, we bring forth thought leaders in different industries, and have them show and explain how they use the machines to create what they do, bringing inspiration to the forefront.