Defining conversational and AI-driven advertising at scale
UX Design and Strategy // Agentic Advertising // AI Tooling // Responsive Ad Templates
As a Senior UX Designer, much of my work involves emerging advertising and AI-driven experiences within a large, highly regulated platform. My work often focuses on defining product vision and interaction models in ambiguous, zero-precedent spaces – particularly around Alexa+, conversational surfaces and, AI optimization – while ensuring solutions are scalable, compliant, and grounded in customer trust.
I operate across strategy and execution, partnering closely with other designers, product, engineering, legal, and senior leadership to turn undefined opportunities into shippable foundations that multiple teams can build on, strengthening value for both our advertisers and customers.
Agentic Advertising
I define interaction models for conversational and agentic ad formats on Alexa+, where no established patterns exist. The focus is making AI-driven experiences understandable, constrained, and trustworthy within real product and business constraints.
AI Tooling
I lead UX for internal AI-powered layout and automation tooling that accelerates the creative team’s production workflows. This emphasizes predictable, compliant outputs and shared systems that significantly increase iteration speed while aligning cross-functional teams across our org.