Icon Parking has over 300 parking garages in NYC, but their business model was almost completely need-based. Icon’s next goal was to increase brand awareness and make online and mobile parking reservations a bigger part of their business.

With an overhauled website and mobile app, Icon was brought to current standards in usability and user experiences. See more about this here.

Along with this, branding campaigns and other promotional campaigns were created, including a revamped email marketing program which saw a 50% increase in open rates compared to previous emails sent.