Lexi and Rose is a new brand of luxury jewelry, selling exclusively on their own website. Their goal is to be an alternative for a higher clientele than mall shoppers and will offer a line of collections that can compete with brands like Tiffany, Neiman Marcus, Nordstrom, and other high-end retailers.

The branding started from scratch with the development of several logos of different styles with accompanying rationale to try to figure out what style the client wanted to take on. After this, brand colors were established, and then the final step was developing a fully functional e-commerce site and accompanying social media content to promote their jewelry lines.

Our target was 30 to 50-year-old professional women who display a sense of self-expression. She is open to boutique brands with unique and non-mass-marketed styles – this is where Lexi and Rose come in, and this is the style goal of this branding exercise.